



B2B Positioning & Messaging CONSULTANCY
Ace your homepage, increase conversions
Ace your homepage, increase conversions
Ace your message,
increase conversions
Ace your homepage, increase conversions
Find your ideal customer, uncover your unique value, and shape it into the right messages — from your homepage to your sales deck.
Find your ideal customer, uncover your unique value, and shape it into the right messages — from your homepage to your sales deck.
Find your ideal customer, uncover your unique value, and shape it into the right messages — from your homepage to your sales deck.
Find your ideal customer, uncover your unique value, and shape it into the right messages — from your homepage to your sales deck.
Trusted by startups, AGENCIES & COMPANY BUILDERS ACROSS EUROPE
Trusted by startups, AGENCIES & COMPANY BUILDERS ACROSS EUROPE
Trusted by startups, AGENCIES & COMPANY BUILDERS ACROSS EUROPE
























PROBLEM
Unclarity blocks your growth
Unclarity blocks
your growth
Unclarity blocks your growth




X
Marketing shows low engagement, weak conversions, and minimal brand recall
X
Marketing shows low engagement, weak conversions, and minimal brand recall
X
Marketing shows low engagement, weak conversions, and minimal brand recall
X
Marketing shows low engagement, weak conversions, and minimal brand recall
X
Sales reports high customer churn after pilots, with prospects constantly negotiating on price
X
Sales reports high customer churn after pilots, with prospects constantly negotiating on price
X
Sales reports high customer churn after pilots, with prospects constantly negotiating on price
X
Sales reports high customer churn after pilots, with prospects constantly negotiating on price
X
Your team keeps clashing over the narrative and which benefits to highlight on the product page
X
Your team keeps clashing over the narrative and which benefits to highlight on the product page
X
Your team keeps clashing over the narrative and which benefits to highlight on the product page
X
Your team keeps clashing over the narrative and which benefits to highlight on the product page
SOLUTION
A perfected homepage
A perfected homepage
We mix the clarity of product marketing with the magic of branding to transform your homepage into the best possible storefront for your audience.
We mix the clarity of product marketing with the magic of branding to transform your homepage into the best possible storefront for your audience.
We mix the clarity of product marketing with the magic of branding to transform your homepage into the best possible storefront for your audience.
We mix the clarity of product marketing with the magic of branding to transform your homepage into the best possible storefront for your audience.




POSITIONING
Stand out
Positioning is your foundation. It defines where your brand fits, what sets you apart, and who your best-fit customer is. Nail this, and everything else falls into place.
BRANDING
Become magnetic
Branding gives identity to your positioning. It connects with people, making your product relatable and memorable. A strong brand makes your audience care—and act.








MESSAGING
Cut through
Messaging brings your positioning to life. It’s the language, tone, and framing that explain why your solution matters. When done right, it resonates, sticks, and drives action.
APPROACH
How we work
How we work
How we work
1
Research
We have 1:1 chats with team members from leadership, product, marketing, sales, and CSM. We get clear on where you are, your goals, and what’s driving or blocking growth. We interview top customers to hear what’s working—and what’s not.
1
Research
We have 1:1 chats with team members from leadership, product, marketing, sales, and CSM. We get clear on where you are, your goals, and what’s driving or blocking growth. We interview top customers to hear what’s working—and what’s not.
1
Research
We have 1:1 chats with team members from leadership, product, marketing, sales, and CSM. We get clear on where you are, your goals, and what’s driving or blocking growth. We interview top customers to hear what’s working—and what’s not.
1
Research
We have 1:1 chats with team members from leadership, product, marketing, sales, and CSM. We get clear on where you are, your goals, and what’s driving or blocking growth. We interview top customers to hear what’s working—and what’s not.
2
Collaborate
We’ll have focused half-day sessions, online or in person. Together, we’ll refine your positioning, craft a strategic narrative that stands out, and show your best-fit customers why your solution matters—right now.
2
Collaborate
We’ll have focused half-day sessions, online or in person. Together, we’ll refine your positioning, craft a strategic narrative that stands out, and show your best-fit customers why your solution matters—right now.
2
Collaborate
We’ll have focused half-day sessions, online or in person. Together, we’ll refine your positioning, craft a strategic narrative that stands out, and show your best-fit customers why your solution matters—right now.
2
Collaborate
We’ll have focused half-day sessions, online or in person. Together, we’ll refine your positioning, craft a strategic narrative that stands out, and show your best-fit customers why your solution matters—right now.
3
Build
We’ll refine your homepage and optionally other key landing pages, update your sales deck, and refresh your social channels. Plus, We’ll present everything to your team to ensure everyone’s on board and excited.
3
Build
We’ll refine your homepage and optionally other key landing pages, update your sales deck, and refresh your social channels. Plus, We’ll present everything to your team to ensure everyone’s on board and excited.
3
Build
We’ll refine your homepage and optionally other key landing pages, update your sales deck, and refresh your social channels. Plus, We’ll present everything to your team to ensure everyone’s on board and excited.
3
Build
We’ll refine your homepage and optionally other key landing pages, update your sales deck, and refresh your social channels. Plus, We’ll present everything to your team to ensure everyone’s on board and excited.
4
Activate
We’ll launch, test, and iterate on the new material with up to two rounds of adjustments. You'll also get ongoing support for any additional questions for up to four weeks, plus a plan for further go-to-market activities.
4
Activate
We’ll launch, test, and iterate on the new material with up to two rounds of adjustments. You'll also get ongoing support for any additional questions for up to four weeks, plus a plan for further go-to-market activities.
4
Activate
We’ll launch, test, and iterate on the new material with up to two rounds of adjustments. You'll also get ongoing support for any additional questions for up to four weeks, plus a plan for further go-to-market activities.
4
Activate
We’ll launch, test, and iterate on the new material with up to two rounds of adjustments. You'll also get ongoing support for any additional questions for up to four weeks, plus a plan for further go-to-market activities.




SERVICES
What you receive
What you receive
What you receive

Revamped homepage & sales deck
Revamped homepage & sales deck

One-page strategic narrative
One-page strategic narrative

Value proposition, messaging guidelines, tone & voice
Value proposition, messaging guidelines, tone & voice

Recorded insights from stakeholders
Recorded insights from stakeholders

Positioning canvas
Positioning canvas

List of target segments & use cases
List of target segments & use cases

Audit of CRM, website & sales collateral
Audit of CRM, website & sales collateral
CLIENTS
Trusted by leaders
Trusted by leaders
Trusted by leaders
A game-changer
His personal touch in shaping our marketing brought our identity to life in ways we never imagined. His innovative approach redefined our brand and left a lasting impact on its trajectory.
Ron, Investor
Contentoo.com | B2B Platform - Series A
Invaluable to our journey
Joost's strategic and creative mindset elevated our brand launch in the United Kingdom. From positioning to storytelling and activations across digital and TV, his commitment and leadership have been invaluable to our journey.
Peter, Co-Founder
Carspring | B2C Platform - Series A
Instrumental in early success
Joost sharpened the value proposition of our enterprise solution Campfire. His insights enabled us to secure three pilot customers within two months of launch. His ability to translate complex ideas into a compelling narrative has been key to our success.
Sam, CEO
Waterbear.com | Streaming Platform - Series A
Boosted credibility
While the team just found product-market fit, thanks to smart and cost-conscious marketing initiatives, Joost managed to boost Tenera's credibility among a conservative audience in a short time - and helped land its first clients.
Alessandro, Growth Architect
BCG Digital Ventures | VC
Elevated to new heights
Collaborating with Joost on our brand positioning was a game-changer. He managed to highlight the unique strengths of our business and crafted a narrative tha resonates with our customers. His expertise in strategic messaging has elevated our brand to new heights
Bastian, Managing Director
HICO Group | Consultancy
Innovative and practical
Joost's approach to positioning strategy is both innovative and practical. He not only helped us identify our core message but also ensured it is being communicated effectively across all channels.
Andreas, Marketing Director
TrueChart | B2B SaaS - Seed
30% boost in sign-ups
Joost's guidance in designing our go-to-market strategy was instrumental. His focused approach resulted in a 30% boost in user sign-ups and helped us secure our first paying customers within the first quarter. His strategic insights are truly invaluable.
Benjamin Scheckenbach
Co-Founder, Easybeam | B2B SaaS - Pre-Seed
15% increase in meetings
Joost was a turning point for MyUrbanBox. He refined our propositions and crafted a brand narrative that resonates with our audience. This clarity boosted our sales team's confidence and led to a 15% increase in positive conversations.
Patrick, Founder
MyUrbanBox | B2B SaaS - Pre-Seed
A guiding compass
Joost's workshops on strategic marketing were transformative for Bright Bird. Thanks to his insights, our team is aligned on a story to redefine mental health for teams. His marketing strategy has become a compass guiding us in the next couple of years.
Camiel, Founder
BrightBird | B2B SaaS - Seed
Measurable action points
Joost understood our complex business quickly and delivered impactful and measurable action points for our marketing program that we were able to implement immediately. From start to end, we very much enjoyed working with him.
Alexander, Co-Founder
Byways | B2B SaaS - Seed
Conversions increased
Joost's process was pivotal in evolving our client's brand narrative. His work led to an increase in conversion rates within the first quarter. His ability to craft a compelling story that provably resonates with the target audience has been a game-changer.
Naveed, Owner
Cheetah Conversions | Agency
Thoughtful and effective
Joost's advice on positioning and content was a key element in our marketing. His work aligned our content with our brand voice and mission, resulting in meaningful engagement with our audience. His strategic approach is thoughtful and effective.
Ferdinand, Founder
DeepMetis | Agency
A game-changer
His personal touch in shaping our marketing brought our identity to life in ways we never imagined. His innovative approach redefined our brand and left a lasting impact on its trajectory.
Ron, Investor
Contentoo.com | B2B Platform - Series A
Invaluable to our journey
Joost's strategic and creative mindset elevated our brand launch in the United Kingdom. From positioning to storytelling and activations across digital and TV, his commitment and leadership have been invaluable to our journey.
Peter, Co-Founder
Carspring | B2C Platform - Series A
Instrumental in early success
Joost sharpened the value proposition of our enterprise solution Campfire. His insights enabled us to secure three pilot customers within two months of launch. His ability to translate complex ideas into a compelling narrative has been key to our success.
Sam, CEO
Waterbear.com | Streaming Platform - Series A
Boosted credibility
While the team just found product-market fit, thanks to smart and cost-conscious marketing initiatives, Joost managed to boost Tenera's credibility among a conservative audience in a short time - and helped land its first clients.
Alessandro, Growth Architect
BCG Digital Ventures | VC
Elevated to new heights
Collaborating with Joost on our brand positioning was a game-changer. He managed to highlight the unique strengths of our business and crafted a narrative tha resonates with our customers. His expertise in strategic messaging has elevated our brand to new heights
Bastian, Managing Director
HICO Group | Consultancy
Innovative and practical
Joost's approach to positioning strategy is both innovative and practical. He not only helped us identify our core message but also ensured it is being communicated effectively across all channels.
Andreas, Marketing Director
TrueChart | B2B SaaS - Seed
30% boost in sign-ups
Joost's guidance in designing our go-to-market strategy was instrumental. His focused approach resulted in a 30% boost in user sign-ups and helped us secure our first paying customers within the first quarter. His strategic insights are truly invaluable.
Benjamin Scheckenbach
Co-Founder, Easybeam | B2B SaaS - Pre-Seed
15% increase in meetings
Joost was a turning point for MyUrbanBox. He refined our propositions and crafted a brand narrative that resonates with our audience. This clarity boosted our sales team's confidence and led to a 15% increase in positive conversations.
Patrick, Founder
MyUrbanBox | B2B SaaS - Pre-Seed
A guiding compass
Joost's workshops on strategic marketing were transformative for Bright Bird. Thanks to his insights, our team is aligned on a story to redefine mental health for teams. His marketing strategy has become a compass guiding us in the next couple of years.
Camiel, Founder
BrightBird | B2B SaaS - Seed
Measurable action points
Joost understood our complex business quickly and delivered impactful and measurable action points for our marketing program that we were able to implement immediately. From start to end, we very much enjoyed working with him.
Alexander, Co-Founder
Byways | B2B SaaS - Seed
Conversions increased
Joost's process was pivotal in evolving our client's brand narrative. His work led to an increase in conversion rates within the first quarter. His ability to craft a compelling story that provably resonates with the target audience has been a game-changer.
Naveed, Owner
Cheetah Conversions | Agency
Thoughtful and effective
Joost's advice on positioning and content was a key element in our marketing. His work aligned our content with our brand voice and mission, resulting in meaningful engagement with our audience. His strategic approach is thoughtful and effective.
Ferdinand, Founder
DeepMetis | Agency
A game-changer
His personal touch in shaping our marketing brought our identity to life in ways we never imagined. His innovative approach redefined our brand and left a lasting impact on its trajectory.
Ron, Investor
Contentoo.com | B2B Platform - Series A
Invaluable to our journey
Joost's strategic and creative mindset elevated our brand launch in the United Kingdom. From positioning to storytelling and activations across digital and TV, his commitment and leadership have been invaluable to our journey.
Peter, Co-Founder
Carspring | B2C Platform - Series A
Instrumental in early success
Joost sharpened the value proposition of our enterprise solution Campfire. His insights enabled us to secure three pilot customers within two months of launch. His ability to translate complex ideas into a compelling narrative has been key to our success.
Sam, CEO
Waterbear.com | Streaming Platform - Series A
Boosted credibility
While the team just found product-market fit, thanks to smart and cost-conscious marketing initiatives, Joost managed to boost Tenera's credibility among a conservative audience in a short time - and helped land its first clients.
Alessandro, Growth Architect
BCG Digital Ventures | VC
Elevated to new heights
Collaborating with Joost on our brand positioning was a game-changer. He managed to highlight the unique strengths of our business and crafted a narrative tha resonates with our customers. His expertise in strategic messaging has elevated our brand to new heights
Bastian, Managing Director
HICO Group | Consultancy
Innovative and practical
Joost's approach to positioning strategy is both innovative and practical. He not only helped us identify our core message but also ensured it is being communicated effectively across all channels.
Andreas, Marketing Director
TrueChart | B2B SaaS - Seed
30% boost in sign-ups
Joost's guidance in designing our go-to-market strategy was instrumental. His focused approach resulted in a 30% boost in user sign-ups and helped us secure our first paying customers within the first quarter. His strategic insights are truly invaluable.
Benjamin Scheckenbach
Co-Founder, Easybeam | B2B SaaS - Pre-Seed
15% increase in meetings
Joost was a turning point for MyUrbanBox. He refined our propositions and crafted a brand narrative that resonates with our audience. This clarity boosted our sales team's confidence and led to a 15% increase in positive conversations.
Patrick, Founder
MyUrbanBox | B2B SaaS - Pre-Seed
A guiding compass
Joost's workshops on strategic marketing were transformative for Bright Bird. Thanks to his insights, our team is aligned on a story to redefine mental health for teams. His marketing strategy has become a compass guiding us in the next couple of years.
Camiel, Founder
BrightBird | B2B SaaS - Seed
Measurable action points
Joost understood our complex business quickly and delivered impactful and measurable action points for our marketing program that we were able to implement immediately. From start to end, we very much enjoyed working with him.
Alexander, Co-Founder
Byways | B2B SaaS - Seed
Conversions increased
Joost's process was pivotal in evolving our client's brand narrative. His work led to an increase in conversion rates within the first quarter. His ability to craft a compelling story that provably resonates with the target audience has been a game-changer.
Naveed, Owner
Cheetah Conversions | Agency
Thoughtful and effective
Joost's advice on positioning and content was a key element in our marketing. His work aligned our content with our brand voice and mission, resulting in meaningful engagement with our audience. His strategic approach is thoughtful and effective.
Ferdinand, Founder
DeepMetis | Agency
A game-changer
His personal touch in shaping our marketing brought our identity to life in ways we never imagined. His innovative approach redefined our brand and left a lasting impact on its trajectory.
Ron, Investor
Contentoo.com | B2B Platform - Series A
Invaluable to our journey
Joost's strategic and creative mindset elevated our brand launch in the United Kingdom. From positioning to storytelling and activations across digital and TV, his commitment and leadership have been invaluable to our journey.
Peter, Co-Founder
Carspring | B2C Platform - Series A
Instrumental in early success
Joost sharpened the value proposition of our enterprise solution Campfire. His insights enabled us to secure three pilot customers within two months of launch. His ability to translate complex ideas into a compelling narrative has been key to our success.
Sam, CEO
Waterbear.com | Streaming Platform - Series A
Boosted credibility
While the team just found product-market fit, thanks to smart and cost-conscious marketing initiatives, Joost managed to boost Tenera's credibility among a conservative audience in a short time - and helped land its first clients.
Alessandro, Growth Architect
BCG Digital Ventures | VC
Elevated to new heights
Collaborating with Joost on our brand positioning was a game-changer. He managed to highlight the unique strengths of our business and crafted a narrative tha resonates with our customers. His expertise in strategic messaging has elevated our brand to new heights
Bastian, Managing Director
HICO Group | Consultancy
Innovative and practical
Joost's approach to positioning strategy is both innovative and practical. He not only helped us identify our core message but also ensured it is being communicated effectively across all channels.
Andreas, Marketing Director
TrueChart | B2B SaaS - Seed
30% boost in sign-ups
Joost's guidance in designing our go-to-market strategy was instrumental. His focused approach resulted in a 30% boost in user sign-ups and helped us secure our first paying customers within the first quarter. His strategic insights are truly invaluable.
Benjamin Scheckenbach
Co-Founder, Easybeam | B2B SaaS - Pre-Seed
15% increase in meetings
Joost was a turning point for MyUrbanBox. He refined our propositions and crafted a brand narrative that resonates with our audience. This clarity boosted our sales team's confidence and led to a 15% increase in positive conversations.
Patrick, Founder
MyUrbanBox | B2B SaaS - Pre-Seed
A guiding compass
Joost's workshops on strategic marketing were transformative for Bright Bird. Thanks to his insights, our team is aligned on a story to redefine mental health for teams. His marketing strategy has become a compass guiding us in the next couple of years.
Camiel, Founder
BrightBird | B2B SaaS - Seed
Measurable action points
Joost understood our complex business quickly and delivered impactful and measurable action points for our marketing program that we were able to implement immediately. From start to end, we very much enjoyed working with him.
Alexander, Co-Founder
Byways | B2B SaaS - Seed
Conversions increased
Joost's process was pivotal in evolving our client's brand narrative. His work led to an increase in conversion rates within the first quarter. His ability to craft a compelling story that provably resonates with the target audience has been a game-changer.
Naveed, Owner
Cheetah Conversions | Agency
Thoughtful and effective
Joost's advice on positioning and content was a key element in our marketing. His work aligned our content with our brand voice and mission, resulting in meaningful engagement with our audience. His strategic approach is thoughtful and effective.
Ferdinand, Founder
DeepMetis | Agency
A game-changer
His personal touch in shaping our marketing brought our identity to life in ways we never imagined. His innovative approach redefined our brand and left a lasting impact on its trajectory.
Ron, Investor
Contentoo
Invaluable to our journey
Joost's strategic and creative mindset elevated our brand launch in the United Kingdom. From positioning to storytelling and activations across digital and TV, his commitment and leadership have been invaluable to our journey.
Peter, Co-Founder
Carspring
Instrumental in early success
Joost sharpened the value proposition of our enterprise solution Campfire. His insights enabled us to secure three pilot customers within two months of launch. His ability to translate complex ideas into a compelling narrative has been key to our success.
Sam, CEO
Waterbear
Boosted credibility
While the team just found product-market fit, thanks to smart and cost-conscious marketing initiatives, Joost managed to boost Tenera's credibility among a conservative audience in a short time - and helped land its first clients.
Ale, Marketer
BCG Digital Ventures
Elevated to new heights
Collaborating with Joost on our brand positioning was a game-changer. He managed to highlight the unique strengths of our business and crafted a narrative tha resonates with our customers. His expertise in strategic messaging has elevated our brand to new heights
Bastian, CEO
HICO Group
Innovative and practical
Joost's approach to positioning strategy is both innovative and practical. He not only helped us identify our core message but also ensured it is being communicated effectively across all channels.
Andreas, CMO
TrueChart
30% boost in sign-ups
Joost's guidance in designing our go-to-market strategy was instrumental. His focused approach resulted in a 30% boost in user sign-ups and helped us secure our first paying customers within the first quarter. His strategic insights are truly invaluable.
Ben, Co-Founder
Easybeam
15% increase in meetings
Joost was a turning point for MyUrbanBox. He refined our propositions and crafted a brand narrative that resonates with our audience. This clarity boosted our sales team's confidence and led to a 15% increase in positive conversations.
Patrick, Founder
MyUrbanBox
A guiding compass
Joost's workshops on strategic marketing were transformative for Bright Bird. Thanks to his insights, our team is aligned on a story to redefine mental health for teams. His marketing strategy has become a compass guiding us in the next couple of years.
Camiel, Founder
Bright Bird
Measurable action points
Joost understood our complex business quickly and delivered impactful and measurable action points for our marketing program that we were able to implement immediately. From start to end, we very much enjoyed working with him.
Alexander, Co-Founder
Byways
Conversions increased
Joost's process was pivotal in evolving our client's brand narrative. His work led to an increase in conversion rates within the first quarter. His ability to craft a compelling story that provably resonates with the target audience has been a game-changer.
Naveed, Owner
Cheetah Conversions
Thoughtful and effective
Joost's advice on positioning and content was a key element in our marketing. His work aligned our content with our brand voice and mission, resulting in meaningful engagement with our audience. His strategic approach is thoughtful and effective.
Ferdinand, Founder
DeepMetis
A game-changer
His personal touch in shaping our marketing brought our identity to life in ways we never imagined. His innovative approach redefined our brand and left a lasting impact on its trajectory.
Ron, Investor
Contentoo
Invaluable to our journey
Joost's strategic and creative mindset elevated our brand launch in the United Kingdom. From positioning to storytelling and activations across digital and TV, his commitment and leadership have been invaluable to our journey.
Peter, Co-Founder
Carspring
Instrumental in early success
Joost sharpened the value proposition of our enterprise solution Campfire. His insights enabled us to secure three pilot customers within two months of launch. His ability to translate complex ideas into a compelling narrative has been key to our success.
Sam, CEO
Waterbear
Boosted credibility
While the team just found product-market fit, thanks to smart and cost-conscious marketing initiatives, Joost managed to boost Tenera's credibility among a conservative audience in a short time - and helped land its first clients.
Ale, Marketer
BCG Digital Ventures
Elevated to new heights
Collaborating with Joost on our brand positioning was a game-changer. He managed to highlight the unique strengths of our business and crafted a narrative tha resonates with our customers. His expertise in strategic messaging has elevated our brand to new heights
Bastian, CEO
HICO Group
Innovative and practical
Joost's approach to positioning strategy is both innovative and practical. He not only helped us identify our core message but also ensured it is being communicated effectively across all channels.
Andreas, CMO
TrueChart
30% boost in sign-ups
Joost's guidance in designing our go-to-market strategy was instrumental. His focused approach resulted in a 30% boost in user sign-ups and helped us secure our first paying customers within the first quarter. His strategic insights are truly invaluable.
Ben, Co-Founder
Easybeam
15% increase in meetings
Joost was a turning point for MyUrbanBox. He refined our propositions and crafted a brand narrative that resonates with our audience. This clarity boosted our sales team's confidence and led to a 15% increase in positive conversations.
Patrick, Founder
MyUrbanBox
A guiding compass
Joost's workshops on strategic marketing were transformative for Bright Bird. Thanks to his insights, our team is aligned on a story to redefine mental health for teams. His marketing strategy has become a compass guiding us in the next couple of years.
Camiel, Founder
Bright Bird
Measurable action points
Joost understood our complex business quickly and delivered impactful and measurable action points for our marketing program that we were able to implement immediately. From start to end, we very much enjoyed working with him.
Alexander, Co-Founder
Byways
Conversions increased
Joost's process was pivotal in evolving our client's brand narrative. His work led to an increase in conversion rates within the first quarter. His ability to craft a compelling story that provably resonates with the target audience has been a game-changer.
Naveed, Owner
Cheetah Conversions
Thoughtful and effective
Joost's advice on positioning and content was a key element in our marketing. His work aligned our content with our brand voice and mission, resulting in meaningful engagement with our audience. His strategic approach is thoughtful and effective.
Ferdinand, Founder
DeepMetis
A game-changer
His personal touch in shaping our marketing brought our identity to life in ways we never imagined. His innovative approach redefined our brand and left a lasting impact on its trajectory.
Ron, Investor
Contentoo
Invaluable to our journey
Joost's strategic and creative mindset elevated our brand launch in the United Kingdom. From positioning to storytelling and activations across digital and TV, his commitment and leadership have been invaluable to our journey.
Peter, Co-Founder
Carspring
Instrumental in early success
Joost sharpened the value proposition of our enterprise solution Campfire. His insights enabled us to secure three pilot customers within two months of launch. His ability to translate complex ideas into a compelling narrative has been key to our success.
Sam, CEO
Waterbear
Boosted credibility
While the team just found product-market fit, thanks to smart and cost-conscious marketing initiatives, Joost managed to boost Tenera's credibility among a conservative audience in a short time - and helped land its first clients.
Ale, Marketer
BCG Digital Ventures
Elevated to new heights
Collaborating with Joost on our brand positioning was a game-changer. He managed to highlight the unique strengths of our business and crafted a narrative tha resonates with our customers. His expertise in strategic messaging has elevated our brand to new heights
Bastian, CEO
HICO Group
Innovative and practical
Joost's approach to positioning strategy is both innovative and practical. He not only helped us identify our core message but also ensured it is being communicated effectively across all channels.
Andreas, CMO
TrueChart
30% boost in sign-ups
Joost's guidance in designing our go-to-market strategy was instrumental. His focused approach resulted in a 30% boost in user sign-ups and helped us secure our first paying customers within the first quarter. His strategic insights are truly invaluable.
Ben, Co-Founder
Easybeam
15% increase in meetings
Joost was a turning point for MyUrbanBox. He refined our propositions and crafted a brand narrative that resonates with our audience. This clarity boosted our sales team's confidence and led to a 15% increase in positive conversations.
Patrick, Founder
MyUrbanBox
A guiding compass
Joost's workshops on strategic marketing were transformative for Bright Bird. Thanks to his insights, our team is aligned on a story to redefine mental health for teams. His marketing strategy has become a compass guiding us in the next couple of years.
Camiel, Founder
Bright Bird
Measurable action points
Joost understood our complex business quickly and delivered impactful and measurable action points for our marketing program that we were able to implement immediately. From start to end, we very much enjoyed working with him.
Alexander, Co-Founder
Byways
Conversions increased
Joost's process was pivotal in evolving our client's brand narrative. His work led to an increase in conversion rates within the first quarter. His ability to craft a compelling story that provably resonates with the target audience has been a game-changer.
Naveed, Owner
Cheetah Conversions
Thoughtful and effective
Joost's advice on positioning and content was a key element in our marketing. His work aligned our content with our brand voice and mission, resulting in meaningful engagement with our audience. His strategic approach is thoughtful and effective.
Ferdinand, Founder
DeepMetis
A game-changer
His personal touch in shaping our marketing brought our identity to life in ways we never imagined. His innovative approach redefined our brand and left a lasting impact on its trajectory.
Ron, Investor
Contentoo
Invaluable to our journey
Joost's strategic and creative mindset elevated our brand launch in the United Kingdom. From positioning to storytelling and activations across digital and TV, his commitment and leadership have been invaluable to our journey.
Peter, Co-Founder
Carspring
Instrumental in early success
Joost sharpened the value proposition of our enterprise solution Campfire. His insights enabled us to secure three pilot customers within two months of launch. His ability to translate complex ideas into a compelling narrative has been key to our success.
Sam, CEO
Waterbear
Boosted credibility
While the team just found product-market fit, thanks to smart and cost-conscious marketing initiatives, Joost managed to boost Tenera's credibility among a conservative audience in a short time - and helped land its first clients.
Ale, Marketer
BCG Digital Ventures
Elevated to new heights
Collaborating with Joost on our brand positioning was a game-changer. He managed to highlight the unique strengths of our business and crafted a narrative tha resonates with our customers. His expertise in strategic messaging has elevated our brand to new heights
Bastian, CEO
HICO Group
Innovative and practical
Joost's approach to positioning strategy is both innovative and practical. He not only helped us identify our core message but also ensured it is being communicated effectively across all channels.
Andreas, CMO
TrueChart
30% boost in sign-ups
Joost's guidance in designing our go-to-market strategy was instrumental. His focused approach resulted in a 30% boost in user sign-ups and helped us secure our first paying customers within the first quarter. His strategic insights are truly invaluable.
Ben, Co-Founder
Easybeam
15% increase in meetings
Joost was a turning point for MyUrbanBox. He refined our propositions and crafted a brand narrative that resonates with our audience. This clarity boosted our sales team's confidence and led to a 15% increase in positive conversations.
Patrick, Founder
MyUrbanBox
A guiding compass
Joost's workshops on strategic marketing were transformative for Bright Bird. Thanks to his insights, our team is aligned on a story to redefine mental health for teams. His marketing strategy has become a compass guiding us in the next couple of years.
Camiel, Founder
Bright Bird
Measurable action points
Joost understood our complex business quickly and delivered impactful and measurable action points for our marketing program that we were able to implement immediately. From start to end, we very much enjoyed working with him.
Alexander, Co-Founder
Byways
Conversions increased
Joost's process was pivotal in evolving our client's brand narrative. His work led to an increase in conversion rates within the first quarter. His ability to craft a compelling story that provably resonates with the target audience has been a game-changer.
Naveed, Owner
Cheetah Conversions
Thoughtful and effective
Joost's advice on positioning and content was a key element in our marketing. His work aligned our content with our brand voice and mission, resulting in meaningful engagement with our audience. His strategic approach is thoughtful and effective.
Ferdinand, Founder
DeepMetis
A game-changer
His personal touch in shaping our marketing brought our identity to life in ways we never imagined. His innovative approach redefined our brand and left a lasting impact on its trajectory.
Ron, Investor
Contentoo.com | B2B Platform - Series A
Invaluable to our journey
Joost's strategic and creative mindset elevated our brand launch in the United Kingdom. From positioning to storytelling and activations across digital and TV, his commitment and leadership have been invaluable to our journey.
Peter, Co-Founder
Carspring | B2C Platform - Series A
Instrumental in early success
Joost sharpened the value proposition of our enterprise solution Campfire. His insights enabled us to secure three pilot customers within two months of launch. His ability to translate complex ideas into a compelling narrative has been key to our success.
Sam, CEO
Waterbear.com | Streaming Platform - Series A
Boosted credibility
While the team just found product-market fit, thanks to smart and cost-conscious marketing initiatives, Joost managed to boost Tenera's credibility among a conservative audience in a short time - and helped land its first clients.
Alessandro, Growth Architect
BCG Digital Ventures | VC
Elevated to new heights
Collaborating with Joost on our brand positioning was a game-changer. He managed to highlight the unique strengths of our business and crafted a narrative tha resonates with our customers. His expertise in strategic messaging has elevated our brand to new heights
Bastian, Managing Director
HICO Group | Consultancy
Innovative and practical
Joost's approach to positioning strategy is both innovative and practical. He not only helped us identify our core message but also ensured it is being communicated effectively across all channels.
Andreas, Marketing Director
TrueChart | B2B SaaS - Seed
30% boost in sign-ups
Joost's guidance in designing our go-to-market strategy was instrumental. His focused approach resulted in a 30% boost in user sign-ups and helped us secure our first paying customers within the first quarter. His strategic insights are truly invaluable.
Benjamin Scheckenbach
Co-Founder, Easybeam | B2B SaaS - Pre-Seed
15% increase in meetings
Joost was a turning point for MyUrbanBox. He refined our propositions and crafted a brand narrative that resonates with our audience. This clarity boosted our sales team's confidence and led to a 15% increase in positive conversations.
Patrick, Founder
MyUrbanBox | B2B SaaS - Pre-Seed
A guiding compass
Joost's workshops on strategic marketing were transformative for Bright Bird. Thanks to his insights, our team is aligned on a story to redefine mental health for teams. His marketing strategy has become a compass guiding us in the next couple of years.
Camiel, Founder
BrightBird | B2B SaaS - Seed
Measurable action points
Joost understood our complex business quickly and delivered impactful and measurable action points for our marketing program that we were able to implement immediately. From start to end, we very much enjoyed working with him.
Alexander, Co-Founder
Byways | B2B SaaS - Seed
Conversions increased
Joost's process was pivotal in evolving our client's brand narrative. His work led to an increase in conversion rates within the first quarter. His ability to craft a compelling story that provably resonates with the target audience has been a game-changer.
Naveed, Owner
Cheetah Conversions | Agency
Thoughtful and effective
Joost's advice on positioning and content was a key element in our marketing. His work aligned our content with our brand voice and mission, resulting in meaningful engagement with our audience. His strategic approach is thoughtful and effective.
Ferdinand, Founder
DeepMetis | Agency
A game-changer
His personal touch in shaping our marketing brought our identity to life in ways we never imagined. His innovative approach redefined our brand and left a lasting impact on its trajectory.
Ron, Investor
Contentoo.com | B2B Platform - Series A
Invaluable to our journey
Joost's strategic and creative mindset elevated our brand launch in the United Kingdom. From positioning to storytelling and activations across digital and TV, his commitment and leadership have been invaluable to our journey.
Peter, Co-Founder
Carspring | B2C Platform - Series A
Instrumental in early success
Joost sharpened the value proposition of our enterprise solution Campfire. His insights enabled us to secure three pilot customers within two months of launch. His ability to translate complex ideas into a compelling narrative has been key to our success.
Sam, CEO
Waterbear.com | Streaming Platform - Series A
Boosted credibility
While the team just found product-market fit, thanks to smart and cost-conscious marketing initiatives, Joost managed to boost Tenera's credibility among a conservative audience in a short time - and helped land its first clients.
Alessandro, Growth Architect
BCG Digital Ventures | VC
Elevated to new heights
Collaborating with Joost on our brand positioning was a game-changer. He managed to highlight the unique strengths of our business and crafted a narrative tha resonates with our customers. His expertise in strategic messaging has elevated our brand to new heights
Bastian, Managing Director
HICO Group | Consultancy
Innovative and practical
Joost's approach to positioning strategy is both innovative and practical. He not only helped us identify our core message but also ensured it is being communicated effectively across all channels.
Andreas, Marketing Director
TrueChart | B2B SaaS - Seed
30% boost in sign-ups
Joost's guidance in designing our go-to-market strategy was instrumental. His focused approach resulted in a 30% boost in user sign-ups and helped us secure our first paying customers within the first quarter. His strategic insights are truly invaluable.
Benjamin Scheckenbach
Co-Founder, Easybeam | B2B SaaS - Pre-Seed
15% increase in meetings
Joost was a turning point for MyUrbanBox. He refined our propositions and crafted a brand narrative that resonates with our audience. This clarity boosted our sales team's confidence and led to a 15% increase in positive conversations.
Patrick, Founder
MyUrbanBox | B2B SaaS - Pre-Seed
A guiding compass
Joost's workshops on strategic marketing were transformative for Bright Bird. Thanks to his insights, our team is aligned on a story to redefine mental health for teams. His marketing strategy has become a compass guiding us in the next couple of years.
Camiel, Founder
BrightBird | B2B SaaS - Seed
Measurable action points
Joost understood our complex business quickly and delivered impactful and measurable action points for our marketing program that we were able to implement immediately. From start to end, we very much enjoyed working with him.
Alexander, Co-Founder
Byways | B2B SaaS - Seed
Conversions increased
Joost's process was pivotal in evolving our client's brand narrative. His work led to an increase in conversion rates within the first quarter. His ability to craft a compelling story that provably resonates with the target audience has been a game-changer.
Naveed, Owner
Cheetah Conversions | Agency
Thoughtful and effective
Joost's advice on positioning and content was a key element in our marketing. His work aligned our content with our brand voice and mission, resulting in meaningful engagement with our audience. His strategic approach is thoughtful and effective.
Ferdinand, Founder
DeepMetis | Agency
A game-changer
His personal touch in shaping our marketing brought our identity to life in ways we never imagined. His innovative approach redefined our brand and left a lasting impact on its trajectory.
Ron, Investor
Contentoo.com | B2B Platform - Series A
Invaluable to our journey
Joost's strategic and creative mindset elevated our brand launch in the United Kingdom. From positioning to storytelling and activations across digital and TV, his commitment and leadership have been invaluable to our journey.
Peter, Co-Founder
Carspring | B2C Platform - Series A
Instrumental in early success
Joost sharpened the value proposition of our enterprise solution Campfire. His insights enabled us to secure three pilot customers within two months of launch. His ability to translate complex ideas into a compelling narrative has been key to our success.
Sam, CEO
Waterbear.com | Streaming Platform - Series A
Boosted credibility
While the team just found product-market fit, thanks to smart and cost-conscious marketing initiatives, Joost managed to boost Tenera's credibility among a conservative audience in a short time - and helped land its first clients.
Alessandro, Growth Architect
BCG Digital Ventures | VC
Elevated to new heights
Collaborating with Joost on our brand positioning was a game-changer. He managed to highlight the unique strengths of our business and crafted a narrative tha resonates with our customers. His expertise in strategic messaging has elevated our brand to new heights
Bastian, Managing Director
HICO Group | Consultancy
Innovative and practical
Joost's approach to positioning strategy is both innovative and practical. He not only helped us identify our core message but also ensured it is being communicated effectively across all channels.
Andreas, Marketing Director
TrueChart | B2B SaaS - Seed
30% boost in sign-ups
Joost's guidance in designing our go-to-market strategy was instrumental. His focused approach resulted in a 30% boost in user sign-ups and helped us secure our first paying customers within the first quarter. His strategic insights are truly invaluable.
Benjamin Scheckenbach
Co-Founder, Easybeam | B2B SaaS - Pre-Seed
15% increase in meetings
Joost was a turning point for MyUrbanBox. He refined our propositions and crafted a brand narrative that resonates with our audience. This clarity boosted our sales team's confidence and led to a 15% increase in positive conversations.
Patrick, Founder
MyUrbanBox | B2B SaaS - Pre-Seed
A guiding compass
Joost's workshops on strategic marketing were transformative for Bright Bird. Thanks to his insights, our team is aligned on a story to redefine mental health for teams. His marketing strategy has become a compass guiding us in the next couple of years.
Camiel, Founder
BrightBird | B2B SaaS - Seed
Measurable action points
Joost understood our complex business quickly and delivered impactful and measurable action points for our marketing program that we were able to implement immediately. From start to end, we very much enjoyed working with him.
Alexander, Co-Founder
Byways | B2B SaaS - Seed
Conversions increased
Joost's process was pivotal in evolving our client's brand narrative. His work led to an increase in conversion rates within the first quarter. His ability to craft a compelling story that provably resonates with the target audience has been a game-changer.
Naveed, Owner
Cheetah Conversions | Agency
Thoughtful and effective
Joost's advice on positioning and content was a key element in our marketing. His work aligned our content with our brand voice and mission, resulting in meaningful engagement with our audience. His strategic approach is thoughtful and effective.
Ferdinand, Founder
DeepMetis | Agency
A game-changer
His personal touch in shaping our marketing brought our identity to life in ways we never imagined. His innovative approach redefined our brand and left a lasting impact on its trajectory.
Ron, Investor
Contentoo.com | B2B Platform - Series A
Invaluable to our journey
Joost's strategic and creative mindset elevated our brand launch in the United Kingdom. From positioning to storytelling and activations across digital and TV, his commitment and leadership have been invaluable to our journey.
Peter, Co-Founder
Carspring | B2C Platform - Series A
Instrumental in early success
Joost sharpened the value proposition of our enterprise solution Campfire. His insights enabled us to secure three pilot customers within two months of launch. His ability to translate complex ideas into a compelling narrative has been key to our success.
Sam, CEO
Waterbear.com | Streaming Platform - Series A
Boosted credibility
While the team just found product-market fit, thanks to smart and cost-conscious marketing initiatives, Joost managed to boost Tenera's credibility among a conservative audience in a short time - and helped land its first clients.
Alessandro, Growth Architect
BCG Digital Ventures | VC
Elevated to new heights
Collaborating with Joost on our brand positioning was a game-changer. He managed to highlight the unique strengths of our business and crafted a narrative tha resonates with our customers. His expertise in strategic messaging has elevated our brand to new heights
Bastian, Managing Director
HICO Group | Consultancy
Innovative and practical
Joost's approach to positioning strategy is both innovative and practical. He not only helped us identify our core message but also ensured it is being communicated effectively across all channels.
Andreas, Marketing Director
TrueChart | B2B SaaS - Seed
30% boost in sign-ups
Joost's guidance in designing our go-to-market strategy was instrumental. His focused approach resulted in a 30% boost in user sign-ups and helped us secure our first paying customers within the first quarter. His strategic insights are truly invaluable.
Benjamin Scheckenbach
Co-Founder, Easybeam | B2B SaaS - Pre-Seed
15% increase in meetings
Joost was a turning point for MyUrbanBox. He refined our propositions and crafted a brand narrative that resonates with our audience. This clarity boosted our sales team's confidence and led to a 15% increase in positive conversations.
Patrick, Founder
MyUrbanBox | B2B SaaS - Pre-Seed
A guiding compass
Joost's workshops on strategic marketing were transformative for Bright Bird. Thanks to his insights, our team is aligned on a story to redefine mental health for teams. His marketing strategy has become a compass guiding us in the next couple of years.
Camiel, Founder
BrightBird | B2B SaaS - Seed
Measurable action points
Joost understood our complex business quickly and delivered impactful and measurable action points for our marketing program that we were able to implement immediately. From start to end, we very much enjoyed working with him.
Alexander, Co-Founder
Byways | B2B SaaS - Seed
Conversions increased
Joost's process was pivotal in evolving our client's brand narrative. His work led to an increase in conversion rates within the first quarter. His ability to craft a compelling story that provably resonates with the target audience has been a game-changer.
Naveed, Owner
Cheetah Conversions | Agency
Thoughtful and effective
Joost's advice on positioning and content was a key element in our marketing. His work aligned our content with our brand voice and mission, resulting in meaningful engagement with our audience. His strategic approach is thoughtful and effective.
Ferdinand, Founder
DeepMetis | Agency
A game-changer
His personal touch in shaping our marketing brought our identity to life in ways we never imagined. His innovative approach redefined our brand and left a lasting impact on its trajectory.
Ron, Investor
Contentoo.com | B2B Platform - Series A
Invaluable to our journey
Joost's strategic and creative mindset elevated our brand launch in the United Kingdom. From positioning to storytelling and activations across digital and TV, his commitment and leadership have been invaluable to our journey.
Peter, Co-Founder
Carspring | B2C Platform - Series A
Instrumental in early success
Joost sharpened the value proposition of our enterprise solution Campfire. His insights enabled us to secure three pilot customers within two months of launch. His ability to translate complex ideas into a compelling narrative has been key to our success.
Sam, CEO
Waterbear.com | Streaming Platform - Series A
Boosted credibility
While the team just found product-market fit, thanks to smart and cost-conscious marketing initiatives, Joost managed to boost Tenera's credibility among a conservative audience in a short time - and helped land its first clients.
Alessandro, Growth Architect
BCG Digital Ventures | VC
Elevated to new heights
Collaborating with Joost on our brand positioning was a game-changer. He managed to highlight the unique strengths of our business and crafted a narrative tha resonates with our customers. His expertise in strategic messaging has elevated our brand to new heights
Bastian, Managing Director
HICO Group | Consultancy
Innovative and practical
Joost's approach to positioning strategy is both innovative and practical. He not only helped us identify our core message but also ensured it is being communicated effectively across all channels.
Andreas, Marketing Director
TrueChart | B2B SaaS - Seed
30% boost in sign-ups
Joost's guidance in designing our go-to-market strategy was instrumental. His focused approach resulted in a 30% boost in user sign-ups and helped us secure our first paying customers within the first quarter. His strategic insights are truly invaluable.
Benjamin Scheckenbach
Co-Founder, Easybeam | B2B SaaS - Pre-Seed
15% increase in meetings
Joost was a turning point for MyUrbanBox. He refined our propositions and crafted a brand narrative that resonates with our audience. This clarity boosted our sales team's confidence and led to a 15% increase in positive conversations.
Patrick, Founder
MyUrbanBox | B2B SaaS - Pre-Seed
A guiding compass
Joost's workshops on strategic marketing were transformative for Bright Bird. Thanks to his insights, our team is aligned on a story to redefine mental health for teams. His marketing strategy has become a compass guiding us in the next couple of years.
Camiel, Founder
BrightBird | B2B SaaS - Seed
Measurable action points
Joost understood our complex business quickly and delivered impactful and measurable action points for our marketing program that we were able to implement immediately. From start to end, we very much enjoyed working with him.
Alexander, Co-Founder
Byways | B2B SaaS - Seed
Conversions increased
Joost's process was pivotal in evolving our client's brand narrative. His work led to an increase in conversion rates within the first quarter. His ability to craft a compelling story that provably resonates with the target audience has been a game-changer.
Naveed, Owner
Cheetah Conversions | Agency
Thoughtful and effective
Joost's advice on positioning and content was a key element in our marketing. His work aligned our content with our brand voice and mission, resulting in meaningful engagement with our audience. His strategic approach is thoughtful and effective.
Ferdinand, Founder
DeepMetis | Agency
A game-changer
His personal touch in shaping our marketing brought our identity to life in ways we never imagined. His innovative approach redefined our brand and left a lasting impact on its trajectory.
Ron, Investor
Contentoo.com | B2B Platform - Series A
Invaluable to our journey
Joost's strategic and creative mindset elevated our brand launch in the United Kingdom. From positioning to storytelling and activations across digital and TV, his commitment and leadership have been invaluable to our journey.
Peter, Co-Founder
Carspring | B2C Platform - Series A
Instrumental in early success
Joost sharpened the value proposition of our enterprise solution Campfire. His insights enabled us to secure three pilot customers within two months of launch. His ability to translate complex ideas into a compelling narrative has been key to our success.
Sam, CEO
Waterbear.com | Streaming Platform - Series A
Boosted credibility
While the team just found product-market fit, thanks to smart and cost-conscious marketing initiatives, Joost managed to boost Tenera's credibility among a conservative audience in a short time - and helped land its first clients.
Alessandro, Growth Architect
BCG Digital Ventures | VC
Elevated to new heights
Collaborating with Joost on our brand positioning was a game-changer. He managed to highlight the unique strengths of our business and crafted a narrative tha resonates with our customers. His expertise in strategic messaging has elevated our brand to new heights
Bastian, Managing Director
HICO Group | Consultancy
Innovative and practical
Joost's approach to positioning strategy is both innovative and practical. He not only helped us identify our core message but also ensured it is being communicated effectively across all channels.
Andreas, Marketing Director
TrueChart | B2B SaaS - Seed
30% boost in sign-ups
Joost's guidance in designing our go-to-market strategy was instrumental. His focused approach resulted in a 30% boost in user sign-ups and helped us secure our first paying customers within the first quarter. His strategic insights are truly invaluable.
Benjamin Scheckenbach
Co-Founder, Easybeam | B2B SaaS - Pre-Seed
15% increase in meetings
Joost was a turning point for MyUrbanBox. He refined our propositions and crafted a brand narrative that resonates with our audience. This clarity boosted our sales team's confidence and led to a 15% increase in positive conversations.
Patrick, Founder
MyUrbanBox | B2B SaaS - Pre-Seed
A guiding compass
Joost's workshops on strategic marketing were transformative for Bright Bird. Thanks to his insights, our team is aligned on a story to redefine mental health for teams. His marketing strategy has become a compass guiding us in the next couple of years.
Camiel, Founder
BrightBird | B2B SaaS - Seed
Measurable action points
Joost understood our complex business quickly and delivered impactful and measurable action points for our marketing program that we were able to implement immediately. From start to end, we very much enjoyed working with him.
Alexander, Co-Founder
Byways | B2B SaaS - Seed
Conversions increased
Joost's process was pivotal in evolving our client's brand narrative. His work led to an increase in conversion rates within the first quarter. His ability to craft a compelling story that provably resonates with the target audience has been a game-changer.
Naveed, Owner
Cheetah Conversions | Agency
Thoughtful and effective
Joost's advice on positioning and content was a key element in our marketing. His work aligned our content with our brand voice and mission, resulting in meaningful engagement with our audience. His strategic approach is thoughtful and effective.
Ferdinand, Founder
DeepMetis | Agency
A game-changer
His personal touch in shaping our marketing brought our identity to life in ways we never imagined. His innovative approach redefined our brand and left a lasting impact on its trajectory.
Ron, Investor
Contentoo.com | B2B Platform - Series A
Invaluable to our journey
Joost's strategic and creative mindset elevated our brand launch in the United Kingdom. From positioning to storytelling and activations across digital and TV, his commitment and leadership have been invaluable to our journey.
Peter, Co-Founder
Carspring | B2C Platform - Series A
Instrumental in early success
Joost sharpened the value proposition of our enterprise solution Campfire. His insights enabled us to secure three pilot customers within two months of launch. His ability to translate complex ideas into a compelling narrative has been key to our success.
Sam, CEO
Waterbear.com | Streaming Platform - Series A
Boosted credibility
While the team just found product-market fit, thanks to smart and cost-conscious marketing initiatives, Joost managed to boost Tenera's credibility among a conservative audience in a short time - and helped land its first clients.
Alessandro, Growth Architect
BCG Digital Ventures | VC
Elevated to new heights
Collaborating with Joost on our brand positioning was a game-changer. He managed to highlight the unique strengths of our business and crafted a narrative tha resonates with our customers. His expertise in strategic messaging has elevated our brand to new heights
Bastian, Managing Director
HICO Group | Consultancy
Innovative and practical
Joost's approach to positioning strategy is both innovative and practical. He not only helped us identify our core message but also ensured it is being communicated effectively across all channels.
Andreas, Marketing Director
TrueChart | B2B SaaS - Seed
30% boost in sign-ups
Joost's guidance in designing our go-to-market strategy was instrumental. His focused approach resulted in a 30% boost in user sign-ups and helped us secure our first paying customers within the first quarter. His strategic insights are truly invaluable.
Benjamin Scheckenbach
Co-Founder, Easybeam | B2B SaaS - Pre-Seed
15% increase in meetings
Joost was a turning point for MyUrbanBox. He refined our propositions and crafted a brand narrative that resonates with our audience. This clarity boosted our sales team's confidence and led to a 15% increase in positive conversations.
Patrick, Founder
MyUrbanBox | B2B SaaS - Pre-Seed
A guiding compass
Joost's workshops on strategic marketing were transformative for Bright Bird. Thanks to his insights, our team is aligned on a story to redefine mental health for teams. His marketing strategy has become a compass guiding us in the next couple of years.
Camiel, Founder
BrightBird | B2B SaaS - Seed
Measurable action points
Joost understood our complex business quickly and delivered impactful and measurable action points for our marketing program that we were able to implement immediately. From start to end, we very much enjoyed working with him.
Alexander, Co-Founder
Byways | B2B SaaS - Seed
Conversions increased
Joost's process was pivotal in evolving our client's brand narrative. His work led to an increase in conversion rates within the first quarter. His ability to craft a compelling story that provably resonates with the target audience has been a game-changer.
Naveed, Owner
Cheetah Conversions | Agency
Thoughtful and effective
Joost's advice on positioning and content was a key element in our marketing. His work aligned our content with our brand voice and mission, resulting in meaningful engagement with our audience. His strategic approach is thoughtful and effective.
Ferdinand, Founder
DeepMetis | Agency
A game-changer
His personal touch in shaping our marketing brought our identity to life in ways we never imagined. His innovative approach redefined our brand and left a lasting impact on its trajectory.
Ron, Investor
Contentoo.com | B2B Platform - Series A
Invaluable to our journey
Joost's strategic and creative mindset elevated our brand launch in the United Kingdom. From positioning to storytelling and activations across digital and TV, his commitment and leadership have been invaluable to our journey.
Peter, Co-Founder
Carspring | B2C Platform - Series A
Instrumental in early success
Joost sharpened the value proposition of our enterprise solution Campfire. His insights enabled us to secure three pilot customers within two months of launch. His ability to translate complex ideas into a compelling narrative has been key to our success.
Sam, CEO
Waterbear.com | Streaming Platform - Series A
Boosted credibility
While the team just found product-market fit, thanks to smart and cost-conscious marketing initiatives, Joost managed to boost Tenera's credibility among a conservative audience in a short time - and helped land its first clients.
Alessandro, Growth Architect
BCG Digital Ventures | VC
Elevated to new heights
Collaborating with Joost on our brand positioning was a game-changer. He managed to highlight the unique strengths of our business and crafted a narrative tha resonates with our customers. His expertise in strategic messaging has elevated our brand to new heights
Bastian, Managing Director
HICO Group | Consultancy
Innovative and practical
Joost's approach to positioning strategy is both innovative and practical. He not only helped us identify our core message but also ensured it is being communicated effectively across all channels.
Andreas, Marketing Director
TrueChart | B2B SaaS - Seed
30% boost in sign-ups
Joost's guidance in designing our go-to-market strategy was instrumental. His focused approach resulted in a 30% boost in user sign-ups and helped us secure our first paying customers within the first quarter. His strategic insights are truly invaluable.
Benjamin Scheckenbach
Co-Founder, Easybeam | B2B SaaS - Pre-Seed
15% increase in meetings
Joost was a turning point for MyUrbanBox. He refined our propositions and crafted a brand narrative that resonates with our audience. This clarity boosted our sales team's confidence and led to a 15% increase in positive conversations.
Patrick, Founder
MyUrbanBox | B2B SaaS - Pre-Seed
A guiding compass
Joost's workshops on strategic marketing were transformative for Bright Bird. Thanks to his insights, our team is aligned on a story to redefine mental health for teams. His marketing strategy has become a compass guiding us in the next couple of years.
Camiel, Founder
BrightBird | B2B SaaS - Seed
Measurable action points
Joost understood our complex business quickly and delivered impactful and measurable action points for our marketing program that we were able to implement immediately. From start to end, we very much enjoyed working with him.
Alexander, Co-Founder
Byways | B2B SaaS - Seed
Conversions increased
Joost's process was pivotal in evolving our client's brand narrative. His work led to an increase in conversion rates within the first quarter. His ability to craft a compelling story that provably resonates with the target audience has been a game-changer.
Naveed, Owner
Cheetah Conversions | Agency
Thoughtful and effective
Joost's advice on positioning and content was a key element in our marketing. His work aligned our content with our brand voice and mission, resulting in meaningful engagement with our audience. His strategic approach is thoughtful and effective.
Ferdinand, Founder
DeepMetis | Agency

COLLABORATION
We match when
We match when
We match when

You have a product-market fit and are focused on scaling and expanding your operations.

You want to get your entire team on board with your target customer, unique value, product message & vision.

You are ready to prioritise important market segments, features, and uses cases.

You actively want to position yourself in the context of other alternatives (before prospects do it for you).

You see the value in structured customer feedback that helps you better understand your audience.
